Memphis Design is the inspiration behind this collection!
Memphis is a design movement that began in 1981. While the name might make you think that it was born in Tennesse, it got its start in Milan, Italy. Designer Ettore Sottsass founded the Memphis Group with other designers and architects. They took their name from a Bob Dylan song titled Stuck Inside of Mobile with the Memphis Blues Again which was played on repeat during their first meeting.
Like many creative movements, Memphis was a reaction against the status quo. The 1950s/60s mid-century modern and 1970s minimalism were about structure and straight lines. To counter that, Sottsass centered the group's thinking around “radical, funny, and outrageous”—essentially, disregarding what was considered in “good taste” at that time. The geometric figures of Art Deco, the color palette of Pop Art, and 1950s kitsch inspired their unusual aesthetic.
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